Review Femke (PR KunstKlank):

“Rhodé is driven, accurate and continuously thinks along with the client. She is very talented and works from a great inner passion. With a keen eye for her environment and her very own signature, she creates beautiful concepts that seem to come about completely naturally and organically.”

At the beginning of 2021, I created the visual identity for the project “De Nieuwe Wereld” (The New World) by Kunstlank. It became a series of three images representing the three seasons in which the project took place. I crafted the letterforms by hand using organic materials such as grass roots, conifer branches, and dried autumn leaves, reflecting the cycle of growth, bloom, and decay.

As a graphic artist, it was an exciting challenge to tell the story through the letters themselves. While assembling the letters by hand, various shapes emerged under my fingers —resulting in something entirely different from designing directly on a computer. My father (a painter) brought his sense of pigments and colors to the project, translating the hues and atmospheres of the seasons into watercolor.